What is the EU Ecolabel?

On the occasion of this year’s Earth Day, the EU Ecolabel, in cooperation with the travel platform Booking.com, is launching an attractive campaign for hotels and campsites: Until 31 December 2026, interested tourist accommodation providers will receive a 50% discount on the application fees for an EU Ecolabel certification. The campaign offers accommodations a unique opportunity to strengthen their sustainability profile while benefiting from reduced costs.

In 2026, the EU Ecolabel will be present at several events across Germany as part of the “Why EU Ecolabel” campaign. The aim is to engage with consumers, multipliers and businesses, and to demonstrate how the EU Ecolabel can help guide more environmentally conscious purchasing decisions. This year’s tour includes stops in Bonn, Augsburg, Munich and Essen.

This year, the EU Ecolabel will once again be present at key industry trade fairs. Our aim is to engage directly with current and potential license holders as well as decision-makers from cities, municipalities and municipal companies, answer questions and provide information about the benefits of the EU Ecolabel.