Awareness and trust are growing
46% of Europeans recognise the EU Ecolabel – up from 38% in 2023. The same proportion say they buy products carrying the label. 81% of respondents trust the label. For businesses, this trend offers opportunities to showcase their environmental commitment.
More than 121,000 certified products
According to the latest “EU Ecolabel Facts & Figures”, a total of 121,083 products and services were certified and 3,665 licences had been awarded as of 1 September 2026. Since March, 4,391 products and 124 licences have been added – an increase of around 4% in each case.
Growth is particularly strong in the furniture category, with 1,900 additional products. Tourist accommodation leads the increase in licences, with 66 newly awarded.
Germany ranks fourth
With 10,915 certified products, Germany ranks fourth behind Italy, Spain and France. The range spans cleaning products and cosmetics, textiles and furniture, as well as tourist accommodation.