Do you know this situation? You’re standing in the supermarket again. One hand on the shopping trolley, the other holding a product covered in words like “eco”, “green” or “planet-friendly” – wrapped in soft pastel colours.
But what does that really mean?
You turn the bottle around. More promises. But no clear answers. And five minutes later, you’re still unsure whether the product is truly environmentally friendly – or simply very good at marketing.
Or you’re scrolling online through an endless selection of “sustainable” products – each one claiming to be better, cleaner and safer. Without a reliable point of comparison, it’s hard to tell what is genuinely sustainable – and what just looks that way.
This is where the EU Ecolabel comes in
It’s not just another logo – it’s your guide to real sustainability.
Every product carrying the EU Ecolabel has been independently verified and meets strict environmental standards. And importantly: it must perform just as well as conventional alternatives. No empty promises. No greenwashing. Just verified facts.
From laundry detergents and wall paints to shampoos and stationery – more than 100,000 products across Europe now carry the EU Ecolabel.
This small flower stands for: lower emissions, fewer harmful chemicals, more efficient use of resources – and real results.
You don’t have to spend more. You don’t have to compromise. And you don’t have to decipher every label on your own.
Whether in the supermarket or shopping online – save yourself the guesswork.
One label. Many benefits. On every shelf. EU Ecolabel.
Why the EU Ecolabel is the best choice
In our video, you’ll learn why the EU Ecolabel is the best choice for sustainable procurement. The EU Ecolabel stands for trustworthy environmental standards that are strict and independently verified. It reduces environmental impacts, particularly CO₂ emissions, and actively contributes to tackling climate change.
In addition, it ensures fewer harmful substances and allergens – benefiting not only the environment, but also your health. Products carrying the EU Ecolabel offer high quality without compromising on sustainability. This is not greenwashing, but scientifically based criteria that deliver real environmental benefits.
Sustainable procurement – simple, reliable, verified
Sustainable procurement can be challenging, but the EU Ecolabel makes the process simpler, more transparent and more reliable. The EU Ecolabel provides clear guidance by meeting strict environmental standards that are confirmed through independent verification. This ensures that products are genuinely sustainable and that no empty promises are made.
With the EU Ecolabel, you can be confident that the environmental impact of products has been reduced without compromising quality. It is based on scientifically sound criteria and supports informed and reliable procurement decisions.
Find out how the EU Ecolabel works in practice and learn more by watching our video.
