The EU Ecolabel will be represented at ITB Berlin and will be available for information and professional exchange on environmental labels in tourism. The EU Ecolabel certifies accommodation providers and campsites that operate in a particularly environmentally friendly manner based on clearly defined criteria. It makes sustainable offers visible to guests and partners – transparent, independently verified and recognised across Europe. Topics include certification requirements, benefits for businesses and possible next steps for interested providers. Existing licence holders can also clarify questions regarding criteria and implementation.
Programme Highlight at the ITB Lighthouse Stage
A key highlight of the supporting programme is the presentation by Dr. Kristin Stechemesser (German Environment Agency / Umweltbundesamt). She will provide a concise overview of how the official voluntary EU label helps tourism businesses credibly demonstrate their environmental performance – and what accommodation providers need to know for a successful certification process.
- Presentation: Certifying environmental excellence with the official EU voluntary label ‒ EU Ecolabel for tourist accommodation services
- Date: Wednesday, 04 March 2026
- Time: 16:20–16:45
- Location: Hall 4.1b, ITB Lighthouse Stage
Event details at a glance:
- Date: 3–5 March 2026
- Location: Messe Berlin
- Hall/Stand: Hall 4.1 | Stand 232