# Miele & Cie. KG > Warum Miele auf das EU Ecolabel setzt: Motivation, Nachhaltigkeitsziele und Erfahrungen aus dem Zertifizierungsprozess. ## Miele & Cie. and the EU Ecolabel With Miele & Cie. KG, we present a company that consistently incorporates sustainability throughout the entire product life cycle. In the field of commercial laundry and dishwashing, Miele combines innovative technology with the goal of minimising environmental impacts across all stages of the value chain. The EU Ecolabel highlights the company’s focus on more environmentally friendly solutions and provides customers with reliable guidance for sustainable purchasing decisions. ### Motivation & Objectives **What motivated you to apply for the EU Ecolabel for your product?** “The EU Ecolabel has a high level of recognition and certifies that awarded products are more environmentally friendly than conventional alternatives.” **What role does sustainability play in your company?** “We continuously work to make sustainability an essential component of every phase of the product life cycle – throughout the entire value chain and especially during the usage phase for our customers. Therefore, not only sustainable appliances, but also sustainable detergents, care products, and cleaning agents are a key part of our philosophy.” ### Certification Process **How did you experience the certification process?** “We experienced the certification process as entirely straightforward and well structured.” ### Impact & Benefits **What specific benefits do you see from the EU Ecolabel?** “The EU Ecolabel is a recognised environmental label and provides our customers with better guidance when making environmentally conscious purchasing decisions. It creates trust and transparency.” **Have you received feedback from customers or business partners regarding the certification?** “Direct feedback regarding the EU Ecolabel certification itself was rather rare. However, the related campaign and the visibility of the label in communication were positively received.” ### Outlook & Recommendation **Would you recommend the EU Ecolabel to others – and if so, why?** “The EU Ecolabel provides an independent statement for products and offers guidance to customers. Certification can also encourage companies internally to engage more deeply with sustainable processes.” **What goals are you pursuing in the area of environmental or product responsibility?** “Our ambition is to develop the best products and services with the lowest possible environmental impact – with the goal of becoming fully CO₂-neutral.” ### **NAME** Miele & Cie. KG --- ### **INDUSTRY** Commercial Laundry & Dishwashing --- ### **PRODUCT WORLD** Commercial Laundry & Dishwashing --- ### **LOCATION** Gütersloh, Bielefeld, Lehrte --- ### **CERTIFIED SINCE** 2017 ### **NAME** Miele & Cie. KG --- ### **INDUSTRY** Commercial Laundry & Dishwashing --- ### **PRODUCT WORLD** Commercial Laundry & Dishwashing --- ### **LOCATION** Gütersloh, Bielefeld, Lehrte --- ### **CERTIFIED SINCE** 2017 ## Miele & Cie. and the EU Ecolabel With Miele & Cie. KG, we present a company that consistently incorporates sustainability throughout the entire product life cycle. In the field of commercial laundry and dishwashing, Miele combines innovative technology with the goal of minimising environmental impacts across all stages of the value chain. The EU Ecolabel highlights the company’s focus on more environmentally friendly solutions and provides customers with reliable guidance for sustainable purchasing decisions. ### Motivation & Objectives **What motivated you to apply for the EU Ecolabel for your product?** “The EU Ecolabel has a high level of recognition and certifies that awarded products are more environmentally friendly than conventional alternatives.” **What role does sustainability play in your company?** “We continuously work to make sustainability an essential component of every phase of the product life cycle – throughout the entire value chain and especially during the usage phase for our customers. Therefore, not only sustainable appliances, but also sustainable detergents, care products, and cleaning agents are a key part of our philosophy.” ### Certification Process **How did you experience the certification process?** “We experienced the certification process as entirely straightforward and well structured.” ### Impact & Benefits **What specific benefits do you see from the EU Ecolabel?** “The EU Ecolabel is a recognised environmental label and provides our customers with better guidance when making environmentally conscious purchasing decisions. It creates trust and transparency.” **Have you received feedback from customers or business partners regarding the certification?** “Direct feedback regarding the EU Ecolabel certification itself was rather rare. However, the related campaign and the visibility of the label in communication were positively received.” ### Outlook & Recommendation **Would you recommend the EU Ecolabel to others – and if so, why?** “The EU Ecolabel provides an independent statement for products and offers guidance to customers. Certification can also encourage companies internally to engage more deeply with sustainable processes.” **What goals are you pursuing in the area of environmental or product responsibility?** “Our ambition is to develop the best products and services with the lowest possible environmental impact – with the goal of becoming fully CO₂-neutral.”